Priceline.com A/B Testing Platform

Deliverables: User Interviews, Journey Maps, Web Wireframes, Web Prototype, Usability Testing
Tools: Sketch, InvisionApp, Zeplin

tl;dr

Product growth at Priceline.com is centered around A/B testing, but the current process requires product managers, engineers, and others to use disjointed tools and perform manual tasks. To improve efficiency and test accuracy, the data science team decided to build a custom application and asked me to lead the design.




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